The challenge of selling at a fair price

Bohjat Karimi • (514) 757-1298


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Determining the right selling price is a crucial step when selling a property. Indeed, the selling price is often the determining factor in the decision of any potential buyer.

Thanks to its privileged access to the Centris® system – a network exclusively reserved for brokers who are members of a real estate board – your real estate broker is able to assess the value of your property and conduct a comparative market analysis based on properties comparable to yours that have recently been sold in your neighbourhood. Market benchmarking is an indicator of the price that today’s buyers are willing to pay for a home comparable to yours, in a similar neighbourhood. It takes into account the characteristics of your property, but also the conditions of the current real estate market.

The right price to start on the right foot

To sell without delay, it is very important to take the time to set a fair selling price from the beginning. When the price is too high, potential buyers may become discouraged, while those who can afford to buy your property will quickly realize that they can get better value for money elsewhere. Also, remember that a property that has been on sale for too long tends to lose value.

Selling alone is a risky business. Without a thorough knowledge of the market, you could undervalue your property and lose a significant profit. From this perspective, the real estate broker is the professional best placed to help you get the most out of your real estate transaction.

Setting the right price as soon as your property is put up for sale is to your advantage: you will be sure to attract as many potential buyers as possible, and thus sell your property as quickly as possible.

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